Reducing the amount of waste and helping to support circularity within the fashion industry is a priority for all apparel and accessory brands. Fortunately, resale can help you get there!
Resale can offer an additional revenue stream while supporting and driving a sustainable business strategy to meet regulatory and customer needs.
Brands are starting to realise that resale is pivotal to the future of fashion . ‘Clothing resale has gone mainstream and all the data shows that this is where the customer is headed.”
Considering the resale value of clothing and accessories prior to purchase is becoming increasingly popular amongst consumers. In our recent Fashion Resale in Australia Report 2022, a survey found that 73% of respondents had purchased an item of preloved clothing in the previous 12 months. If your brand does not have a ready-resale solution for your customers, it may miss out on a whole revenue stream.
Additionally, recommerce is a useful tool for customer acquisition. According to Vogue Business “Sixty-five percent of the people buying resale are new to the brand, having been unable to afford it before. It’s an opportunity to increase the value in the brand, not decrease it.”
If you don’t offer a branded resale program - who speaks for your brand? How are your products described and depicted in photographs? By incorporating a resale offering for your customers, you retain control of your brand identity and how it is represented at all stages of a garment's life.
Resale is a unique opportunity to ensure responsibility for the garments you produce throughout the garment life cycle. The Australian Fashion Council is developing a product stewardship scheme, which is set to be implemented in Australia by mid-2024. Embarking on the resale journey now will ensure your brand is prepared to participate in the scheme.
The fashion industry is faced with complex global sustainability challenges. To address them, we need to go beyond conventional problem-solving challenges
Partnerships and collaboration will be key in helping brands transition to a circular model.
Businesses that develop partnerships, either within the industry or through external partners, are shown to be more successful long-term, enjoying faster growth and scale-up compared to those without.
Partnerships have also shown that resale increases the quality of consumer experience, drives sustainability, and taps into the multi-billion-dollar resale market.
A Resale-as-a-service partnership will enable your brand to:
Implementing resale requires specialist knowledge. The stock management process for resale involves human intervention and cannot be solved with technology alone.
Reluv specialises in resale. Our well established infrastructure and industry knowledge can support you in embedding resale into your brand.
We create branded microsites that feature your brands second hand products through a Resale–as-a-Service model (RaaS).
View our latest Fashion Resale in Australia Report 2022 to understand how resale is shaping up in Australia.
If you're a fashion brand interested in exploring branded resale
